Capitalist Review

Financial Products Reviewed

Importance Of Ethical Standards For Business

October 15, 2015 by CapitalistReview Leave a Comment

During the recent years, companies across the globe increased their commitment towards sustainability. According to a recent study by research firm Nielsen, this strategy seems to bear fruit. Sales of brands which demonstrate a commitment to sustainability, were able to grow more than 4%, compared to less than 1% for non-sustainable brands. Interestingly, consumers in Southeast Asia were most willing to pay more for sustainable products and services. Compared to 75% of consumers in this region, only 44% of consumers in North America showed a similar attitude to sustainability. Vietnamese consumers are with 86% most engaged towards the subject.

Despite the still somewhat tame attitude of North American and European consumers, sentiment did improve significantly in both continents. Across the globe, 66% of respondents said they are willing to pay more, compared to 55% in 2014 and 2013 in 2013. Remarkably, higher incomes are less likely to spend additional money on sustainable products. Consumers earning less than USD 20,000 per year are 5% more willing than those who earn a yearly USD 50,000 (68% vs. 63%). Younger generations are also more inspired by products for a better planet. 72% of consumers under 20 are willing to pay for it, up significantly from 55% in 2014.

However, in general sustainability is less important than price and quality. Germans are especially sensitive for these two components , 79% considers quality and 78% price as the most important attributes when purchasing a product or service. 52% of Germans is inclined to pay more for sustainable items. But only 36% of consumers weigh in whether a company is known for its social activities.

All fascinating stuff, but can companies learn a lesson from above and adapt? This will especially be important for Volkswagen which brand is hard hit by ‘Dieselgate’. The company is known for its quality products, but cheating with emission software may smear its name. It will interesting to see whether it can turn around its image. The Nielsen study mentions that TV ads may help. 34% of global respondents were influenced by commercials that highlighted a company’s sustainability commitment.

A frontrunner in sustainable strategies is British-Dutch consumer goods company Unilever. 52% of total sales can be marked as ‘green’ products and 55% of the company’s energy usage comes from renewable sources. British Lloyds banking group takes another approach and is aiming for social wellbeing. A remarkable strategy in a time where banks and financial institutions are seen by the public as greedy, selfish organizations which take taxpayers money and hardly give something in return. Dutch technology company Philips aims at a more healthy population. It has set as target to improve three billion lives by 2025. Car manufacturer Volvo seeks that nobody is serious injuries or killed in an accident with one of its new cars by 2020.

By reading all targets, slogans and developments one gets almost a warm feeling inside. However the hard reality is that companies exist to make money. Fortunately, it seems that having ethical standards pays off. Sometimes the good guys win!

Contents hide
1 Share this:
2 Related

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Related

This Year’s Best Black Friday Bargain: Wal-Mart Stock (WMT)
Time To Buy Gold?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

  • Jet Blue Mastercard Activate and Review (Barclaycardus Activate Online)
    Jet Blue Mastercard Activate and Review (Barclaycardus Activate Online)
  • AmericanExpress.com Confirm Card (2022 AMEX Card Review)
    AmericanExpress.com Confirm Card (2022 AMEX Card Review)
  • Best Buy Account Credit Card Login, Activation, & Review
    Best Buy Account Credit Card Login, Activation, & Review
  • www.homedepot.com/applynow With Reference Number (2022)
    www.homedepot.com/applynow With Reference Number (2022)
  • GetMyOffer.CapitalOne.com - Card Application for 2022
    GetMyOffer.CapitalOne.com - Card Application for 2022
  • SunTrust.com Activate MyCard: FAQ, Reviews, Customer Service
    SunTrust.com Activate MyCard: FAQ, Reviews, Customer Service
  • www.WellsFargo.com/ActivateCard - How Do You Activate Wells Fargo Credit Card
    www.WellsFargo.com/ActivateCard - How Do You Activate Wells Fargo Credit Card
  • My Instant Offer Code (Apply Lending Club Personal Loan)
    My Instant Offer Code (Apply Lending Club Personal Loan)
  • www.mercurycards.com/activate - Login to Activate Your Mercury Mastercard
    www.mercurycards.com/activate - Login to Activate Your Mercury Mastercard
  • Credit One Increase Credit Limit Request (How Often Does Credit One Give Increases)
    Credit One Increase Credit Limit Request (How Often Does Credit One Give Increases)




Pages

  • About Capitalist Review
  • Affiliate Policy
  • Capitalist Review
  • CapitalistReview Merch
  • CapitalistReview Privacy Policy
  • CapitalistReview Terms of Use
  • CapitalistReview.com
  • Contact
  • Sponsored, Guest Post, and Advertising

Categories

  • Credit Cards
  • Investing
  • Banking
  • Loans
  • Mortgage
  • Capital One Credit Card
  • SoFi Student Loans

Recent Posts

  • GetMyOffer.CapitalOne.com – Card Application for 2022
  • OpenSkyCC.com/Activate: MyAccount Online Account Activation
  • Exxon Mobil Credit Card Login, Application, & Review
  • Can You Use a Walmart Credit Card at Sam’s Club? (FAQ)
  • Chase Southwest Credit Card Application Status (Chase 2022)

Navigation

Capitalist Review Sitemap

Contact Us

Popular

Jetbluemastercard.com/Activate

mercurycards.com/activate

www.barclaysus.com/activate

Recent Posts

  • GetMyOffer.CapitalOne.com – Card Application for 2022
  • OpenSkyCC.com/Activate: MyAccount Online Account Activation
  • Exxon Mobil Credit Card Login, Application, & Review
  • Can You Use a Walmart Credit Card at Sam’s Club? (FAQ)
  • Chase Southwest Credit Card Application Status (Chase 2022)

RSS Capitalist Review

  • GetMyOffer.CapitalOne.com – Card Application for 2022 May 24, 2022
    Get My Offer From Capital One (Quick Summary) A credit card offer from Capital One Almost always arrives by US Mail in the form of a promotional application Intended for consumers with a good to great credit score If you receive this offer you should be happy as you have a great credit score The […]
    CapitalistReview
  • OpenSkyCC.com/Activate: MyAccount Online Account Activation May 22, 2022
    Activate an OpenSky credit card online Simply rev up the old PC and head on over to www.openskycc.com/activate and follow the on-screen instructions. Activation will take about 5 minutes to complete. Please note in order to obtain the OpenSky credit card you must be 18 years of age or older and a legal resident of […]
    CapitalistReview
  • Exxon Mobil Credit Card Login, Application, & Review May 22, 2022
    Exxon Mobil Credit Card Login If you are an Exxon Mobil credit card customer and are looking to take your credit card online please visit citiretailservices.citibankonline.com and follow the on-screen prompts. You must provide an email address, Alternative site logins include exxonmobilcard.com login and https://citiretailservices.citibankonline.com. Please note you must be 18 years of age or […]
    CapitalistReview
  • Can You Use a Walmart Credit Card at Sam’s Club? (FAQ) May 22, 2022
    Can you use a Walmart credit card at Sam’s club? Walmart issues two credit cards: Walmart MasterCard and the Walmart Rewards Card. You must be 18 years of age or older and a legal resident of the United States. Both Walmart credit cards can be used at Sam’s Club. Visit walmart.capitalone.com to learn more about […]
    CapitalistReview
  • Chase Southwest Credit Card Application Status (Chase 2022) May 22, 2022
    Credit Card Application Status Chase The best way to check the status of a Chase Southwest Credit Card Application Status is by calling 1-(888) 338-2586 and press 0 repeatedly.   Check Your Credit Card Application Chase Online You can visit the Chase Southwest credit card homepage to learn more about the application process, how to […]
    CapitalistReview

You can trust the integrity of our balanced, independent financial advice provided by Capitaliat Review. CR may, however, receive compensation from the issuers of some products mentioned in these articles. Opinions, reviews, analysis, advice, and thoughts are the author’s alone and his/her alone only. This content has not been provided by, reviewed, approved or endorsed by any advertiser, unless otherwise noted.

pages

  • About Capitalist Review
  • Affiliate Policy
  • Best Credit Cards of 2016
  • Capitalist Review
  • CapitalistReview Merch
  • CapitalistReview Privacy Policy
  • CapitalistReview Terms of Use
  • CapitalistReview.com
  • Contact
  • IndigoCard.com Apply – Indigo Platinum MasterCard Review
  • Sofi.com/Refinance1: Pre-Selected Refinance Promotional Offer Worth It?
  • Sponsored, Guest Post, and Advertising
  • Student.DRBank.com/BigSavings – Refinance Student Loan with DRB?
  • www.Betterment.com/Start – 5 Reasons to Invest with Betterment
  • www.cashnetusa.com/approved – Prequalified Loan Offer
  • www.SaveWithProsper.com – Prosper Loan Review for Borrowers
  • www.sofi.com reviews – SoFi Review and Sign Up Bonus
  • www.trysofi.com – Student Loan Refinancing From SoFi Worth It?
  • www.upstart.com/myoffer – Upstart Loan Application
  • Best Credit Cards
  • Best Credit Cards For Foodies
  • Coronavirus Home Refi?

© 2016–2022 Capitalist Review